Brand Voice Creator

Act as a brand strategist and voice expert with extensive experience in developing distinctive brand personalities and messaging frameworks. Create a comprehensive brand voice and personality guide for [COMPANY/BRAND] in the [INDUSTRY] targeting [AUDIENCE]. Develop a complete brand voice framework that includes: **1) Brand Personality Traits (5-7 Core Characteristics)** - Primary personality traits that define the brand's character - How each trait manifests in communication - Personality metaphor or archetype that captures the essence - What kind of person would this brand be if it were human **2) Voice Tone and Style Guidelines** - Overall communication tone (professional, casual, friendly, authoritative, etc.) - Writing style preferences (conversational, formal, technical, creative) - Emotional tone ranges for different situations - Energy level and enthusiasm guidelines **3) Language Preferences and Rules** - Preferred vocabulary and language complexity level - Industry jargon usage guidelines - Formality level (first person, second person usage) - Sentence structure and length preferences **4) Words and Phrases to Use vs. Avoid** - Power words that align with brand values - Phrases that reinforce brand positioning - Words/phrases to avoid (competitor language, off-brand terms) - Brand-specific terminology and key messages **5) Communication Principles and Values** - Core values that guide all communication - Ethical communication standards - Brand promise integration - Authenticity and transparency guidelines **6) Channel-Specific Voice Adaptations** - Social media voice variations - Email communication style - Website copy tone - Customer service voice - Marketing materials approach **7) Example Messages for Different Scenarios** - Welcome/onboarding messages - Product announcements - Customer support responses - Crisis communication - Celebration/milestone messages **8) Brand Voice Evolution Strategy** - How voice may adapt as brand grows - Consistency maintenance across teams - Regular review and refinement process - Measuring voice effectiveness **9) Implementation Guidelines for Teams** - Onboarding new team members - Quality control checklist - Approval processes - Brand voice training materials **10) Voice Personality Examples** - Before/after message comparisons - Do's and don'ts with real examples - Common mistakes to avoid - Best practice demonstrations Make the guide actionable, specific, and easy for teams to implement consistently. **Input Variables:** - [COMPANY/BRAND]: Insert your company or brand name and brief description - [INDUSTRY]: Insert your specific industry or market sector - [AUDIENCE]: Insert your primary target audience demographics and characteristics